For the re-brand of Escape Team Events to Hoola Events, I was tasked with firstly animating the new logo and then the complete Re-Brand of all of Escape Team Events promotional videos. Here is a link to the Hoola Youtube channel where all of the videos I have either re-branded or created are hosted.
What I had to do in order to achieve the total Re-Brand of all ETE promotional content:
- Design and Render (After Effects) start and end cards, incorporating the new Hoola Brand style and colour palette.
- Created Light & Dark versions to better match certain events depending on if they were daytime In-person events (Sports Day) or nighttime party style events (Pickled Bingo).
- Once the start and end cards had been signed off I began to create Hoola branded versions of all of the promotional videos.
- New Videos – For some events I created completely new promo videos for such as Pickled Bingo above and Taskmasters. Both videos had elements designed in both After Effects & Premiere Pro.
- Once final sign off had been agreed I then went on to create branded thumbnails for each event, with their being a clear design for Virtual and another for In-person events.
- Lastly I uploaded all of the promotional videos to the newly formed Hoola Youtube account and this was linked to https://hoolaevents.co.uk/
Whilst producing and re-editing the range of Hoola Promotional videos, I also managed the production of the Hoola In-Person events showreel.
This was outsourced as the time scale for getting all of the assets re-branded was very short. We managed to achieve this within the timescale and I’m very happy with the results.
