For the launch of the Wave waterpark in Coventry, I was tasked with creating free standing adverts that would be both eye catching and suitable to be displayed in venues across the city. As well as this I also designed a large 10 window wide advert to be displayed in a prominent place on the Wave.
For the free standing displays two designs were agreed on with the following smaller design going on display in venues such as the Coventry Transport Museum (below image) and the Herbert Art Gallery.
Foamex free standing displays
The larger design was displayed in all CV Life venues and at Friargate (Coventry Council, below image).
10x Window wide Wave waterpark banner
All three designs including the 10 window wide window graphics matched perfectly the brand and the key selling points that were needed to promoted. As you can see below this is a picture I took whilst overseeing the fitting of the window graphics.
The advert was designed in such a way as to resemble one long wave, with a slight break in the middle to separate the tagline from the key sales message. It was also designed to be high enough to contain all of the required information, whilst being low enough that the gym goers on the inside could happily look out above whilst they train.
